Phase 1: Discovery and Research
Client Briefing: Conduct an initial meeting to discuss your brand, vision, goals, and any specific ideas or preferences you have for the logo.
Market Research: Analyze competitors and market trends to ensure the logo will stand out and align with industry standards. (Note: Please never ask to have a logo "copied", this is never a great idea).
Audience Analysis: Identify the target audience to ensure the logo appeals to the right demographic.
Brand Attributes: Define key attributes and values the logo should convey (e.g., modern, playful, professional).
Phase 2: Concept Development
Brainstorming: Collaborate to generate diverse ideas and approaches.
Sketching: Create rough sketches of different logo concepts to explore various directions.
Digital Drafting: Develop a selection of refined digital drafts from the most promising sketches.
Presentation: Present 3-5 different logo concepts, explaining the rationale behind each design. Please note, concepts will be based on your branding package and proposal.
Phase 3: Refinement and Feedback
Client Review: Gather feedback on the presented concepts and select one or two to refine further.
Revisions: Make necessary adjustments to the selected logo(s) based on your input, focusing on color, typography, and overall balance.
Feedback Loop: Continue refining the logo through additional rounds of feedback. Please note, all packages have 4 revision passes, unless otherwise stated in package proposal.
Phase 4: Finalization and Delivery
Final Touches: Make final adjustments to ensure the logo is polished and professional.
File Preparation: Prepare the logo in various formats (e.g., PNG, JPEG, SVG) and sizes for different uses (e.g., print, digital).
Brand Guidelines: Provide a basic brand guideline document, including color codes, typography, and usage instructions.
Delivery: Send all files and documentation, ensuring you have everything needed for implementation.
